Categories
One accurate primary category and the right extras, so you appear for the work you want, not just the work you do.
Google Business Profile Management for Irish Businesses
The profile that decides who gets the call.
Google Business Profile management for Irish businesses, from the first category choice to the weekly post. We set your Eircode or service area correctly, keep your services, photos and hours current, and reply to every review, so you show in the map pack for the searches that bring work.
- No setup fee
- No lock-in
- 26 counties
2,668profile contacts in 7 months for a laser clinic client
Weeklyposts and photo updates
Everyreview answered in your voice
€179a month on the Local plan
What is managed
What we manage on your profile
Everything Google lets a business control, checked and updated every month.
Services and products
Each service listed with a short description that uses the words your customers search.
Photos
Fresh photos of real jobs, your team and your premises, added regularly with sensible file names.
Posts and offers
Weekly updates that keep the profile active and point people to the pages that convert.
Questions and answers
Common questions answered on the profile before customers have to ring.
Hours and holidays
Bank holidays and seasonal hours set ahead of time, so nobody arrives to a locked door.
The Irish detail
Eircodes, service areas and categories
EircodeA wrong code can place a rural business kilometres from where it trades
Ireland has a detail most countries do not: the Eircode. Every address has its own code, and Google uses it to place a business precisely. A wrong or missing Eircode can drop a listing kilometres from where it should be, especially in rural townlands where the postal address alone is vague.
If customers visit you, the Eircode on your profile must match your website and every directory exactly. If you travel to customers, Google prefers that you hide the address and set a service area instead. Service areas work best when they list the towns and counties you really cover, not the whole country.
Categories matter just as much. An Irish electrician listed under "Contractor" misses most electrical searches. We pick the category that matches your most valuable work, then add a few relevant extras rather than every loosely related option.
Checklist
Our profile optimisation checklist
Every profile we take on goes through the same checklist in the first week. Most Irish profiles we see fail at least four of these points.
- Business name matches signage, with no extra keywords
- Eircode, address and phone match the website exactly
- Primary category matches the most valuable work
- Service area lists the real towns and counties
- Every service listed with a description
- At least ten real photos added
- Opening hours and bank holidays set
- Website link goes to the right page, with tracking
- Questions and answers filled in
- Review link ready to send to customers
Reviews
Reviews, earned the honest way
Everyreview gets a reply, in your voice
Reviews are one of the strongest signals in the map pack, and one of the easiest to get wrong. Buying reviews, writing them yourself or swapping them with other businesses breaks Google's rules, and Google removes them in batches. Profiles that rely on them can be suspended.
What works is simple: ask every happy customer, at the right moment, with a direct link. We set up a short text or email request after each job, and we reply to every review in your voice, good or bad, within a few days.
Reviews also feed what AI tools say about you. When people ask ChatGPT or Gemini for a recommendation, the review text often shapes the answer, which is why reviews sit at the heart of local SEO in Ireland. Our free local SEO audit checks your reviews first.
Citations
Irish citations and listings
Your profile does not work alone. Google cross-checks your details against other sites before it trusts them.
Irish business directories
The main Irish directories and the free listings that still get used, checked and corrected by hand.
Trade and professional bodies
Membership listings from your trade body, chamber of commerce or professional register.
Other map apps
Apple Maps and Bing Places, which feed car systems, phones and voice assistants.
Results
Google Business Profile results
Three clients, three kinds of business, all measured with call tracking on the profile alone.
Laser clinic · United States2,668
Calls, forms and texts from the clinic's Google Business Profile over seven months, with every month between 333 and 455 contacts.
HVAC firm · United States40 to 346
Monthly profile contacts rose from 40 in the first month to 346 in the fourth, then held between 118 and 221 after the seasonal peak.
Balloon and event decor · United States61 to 247
Monthly profile contacts went up in each of seven months, from 61 in the first to 247 in the seventh.
Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.
Pricing
Plans and prices
Profile management is included in every monthly plan. Most single location businesses start on Local.
Kickstart
€295 one-off
A fast fix for a profile that is set up wrong or missing.
- Full local SEO audit
- Google Business Profile rebuild
- Eircode and citation clean up
- Written 90 day plan
Local Start here
€179 a month
For a business serving one town or county.
- Google Business Profile management
- Irish citations kept current
- 1 local page or article a month
- 10 tracked search terms
- Monthly report
Ecommerce
€329 a month
For Irish online shops selling across the country.
- 2 product or category optimisations a month
- Technical checks
- 15 tracked search terms
- Monthly report
National
€449 a month
For businesses covering several counties.
- 2 county or service pages a month
- 2 links a month
- AI answer check
- 30 tracked search terms
- Monthly report
Questions
Google Business Profile, answered
The questions we hear most on this topic.
Ask us something else
We reply by email within one working day, 8am to 4pm Irish time.
[email protected]Send a questionDo I lose ownership of my profile if you manage it?
No. You add us as a manager and stay the owner. You can remove our access at any time from the profile settings.
Should I show my Eircode or hide my address?
Show it if customers come to you. If you travel to customers and work from home, hide the address and set a service area. Showing a home address you do not want visitors at is not required.
How many categories should I use?
One accurate primary category and a small number of relevant extras. Adding every loosely related category tends to dilute the profile rather than help it.
Can you remove bad reviews?
Only reviews that break Google's rules can be reported for removal, such as spam or reviews from people who were never customers. We reply to every review, good or bad, in your voice.
My profile is suspended. Can you help?
Yes. Most suspensions come from mismatched details or address problems. We find the cause, fix it and prepare the reinstatement request with you.
How often do you post on the profile?
Weekly on most plans, with photos and offers that match the services you want more of.
Free audit
Google Business Profile management starts with a free check
Google Business Profile management starts with a free check of your profile against the top three in your area, sent within one working day.